Work smarter
If you’ve been on holiday and not been on social media for the past week you’ll have missed that I got into Forbes!
Now for those of you who don’t know Forbes is a global online magazine focusing on business, entrepreneurship, leadership and lifestyle. Exactly the type of magazine I want to get into!
It’s been on my list for a while as a publication I want to get in to. And I know that for sure because I felt a little pang of jealousy when I saw other get in it!
This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!
But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.
I’ve realised that I’ve been a little anxious of late. Worrying about the state of the world, Brexit, impending doom, people dying on the streets, my house being repossessed, losing all my work, my daughter entering the world of social media, Donald Trump and the list goes on and on.
And the more my anxiety grows, and the more I worry, the less my eye is on the ball of work.
We all get in the funk sometimes! The internet goes down, we feel grotty, we've just lost a client, we had an argument with our loved one, we just can't seem to get in the mood.
Life throws all sorts of curve balls at us, and as small business owners, we still have to keep the ship moving and do the things we need to do to keep our business afloat.
So here's some tips when you're feeling funky!
Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.
You might have noticed that I was a little quiet over August. I was off having my first ever 2 1/2 week break from work, well since I started my business.
Over the 5 years I’ve been running my own business things have changed quite a bit. I started out as a social media manager, supporting other businesses to grow their networks and sell their products. It was fun, but it also made going away on holiday rather tricky.
The word hustle is a little tarnished these days. The hashtag #hustlehard has been used 2,308, 093 times and counting on Instagram. And it’s filled with pictures of men, with a black and white feel, with slogans like ‘You can’t have a million dollar dream with a minimum-wage work ethic’ or ‘If you’re not gaining knowledge, connections or money, you’re wasting your time’.
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
As seen in:
Top 40 Female Business Coach for 2022 | UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
