If you’re looking to create a captivating online presence, then there’s some simple steps you need to take to ensure you make the most of the time, money and effort you invest into this process.  

See, you can throw money into web design yet spend it very inefficiently, as it relates to your objective of creating a captivating online presence.  In part, because this needs to be a multifaceted approach that extends beyond your website, into the realms of social media and marketing funnels that are often set up with third party tools such as ClickFunnels.

GET CLARITY

The first thing you need to do when it comes to thinking about your website is to work out what the purpose of your site is.  It would be assumed that each commercially focused website will have two core goals; 1) to position you as a relevant authority within your area of interest, and 2) to provide a platform for customers to purchase your product.

In a nutshell, the first thing you need to have is absolute clarity in terms of what you are wanting to achieve, as you can work with a leading web and marketing developer such as Darren Langley, but without having a clear focus and vision, it will not be as efficient a process as you might like.

There are many aspects when it comes to think about when it comes to creating a captivating website, which can be broken down into the following aspects:

AESTHETIC ASPECTS

These are the visuals that make your website look pretty.  It’s important to have an attractive website, yet attractive is a subjective term meaning there are some visual guidelines you should consider following to ensure it’s pleasing on the broader “objective eye” rather than the much narrower “subjective eye”.

USER EXPERIENCE DESIGN

This is the technical term used to describe the process of ensuring a good user experience for your visitors.  This means, for instance, that they can easily navigate to specific content or tangible functions (e.g. buy a particular product) without getting lost and confused on your site.

ACCESSIBILITY

Whilst this term does have a connection with those with disabilities, and making your website accessible to all, the term here is used mostly in relation to ensuring your website is accessible throughout multiple platforms, devices and screen sizes.  

Therefore, designing for mobile phones and tablets should be a core consideration on the basis people are accessing the internet more and more on the go, with smartphones and tablets starting to outperform laptops and PC’s.

BACK-END STUFF

The reason this is called back end “stuff” is because there’s a lot of technical jargon that could be used to describe this, but all it means, is the technology and code that is delivering your website to the end user.  

One of your core focuses when it comes to this aspect is “speed” as it’s been found many, many, times that people will click away from your website if it doesn’t load within a few seconds.