To make an impact in marketing, it’s important to be ahead of the curve. With the rapid development of digital marketing, things change quickly, which is why it’s important to embrace the latest trends for your business.

But how will you know if your marketing is on-trend? Research and audience insight needs to be a priority for your marketing team, helping you to stay ahead of the curve. Take a look at some of the following ways you can keep your marketing efforts on-trend.

Research your competition

Digital marketing is constantly changing and evolving, which makes it exciting. But if you want to see if you’re doing the right thing, all you need to do is check out your competition. Unlike some data, your rivals’ marketing campaigns are out there for all to see, and you can benefit from seeing what’s working well and not so well for others. 

Staying up to date on top marketing trends can give you ideas for your next campaign, helping you get the insight you need to develop something great.

Use specialist data analysis tools

Gathering audience insight can be time-consuming, as can finding out the latest marketing and sales trends. Fortunately, there are some amazing data analysis tools that can do this work for you. Nexis DaaS provides all kinds of insights for your business, including brand analysis. These types of tools are effective for analysing your own performance, while also helping you understand trends in a wider context. 

Try testing

One of the great things about digital marketing is that there are more opportunities to test the power of your campaigns. Using tools like A/B testing on Facebook, you can do initial campaign runs to work out what works well with your audience, before putting some additional funding and power behind it. As a way to make your marketing smarter, you can really take advantage of the different testing methods that are out there.

Get input from your audience 

Marketing has become much more engaging in recent years, with many businesses using influencers to help them reach different audiences. By working closely with your key audience, you can tailor your campaigns and make them more effective. Influencer marketing can be affordable and successful - especially if you’re targeting a local audience. Working with influencers can help your business stay relevant, so if you’ve never tried influencer marketing before, it’s worth considering for your next campaign.

Marketing trends are constantly changing, but it’s easier than you think to keep up. From learning to run your social media effectively to testing multiple ideas at once, you can find ways of staying on top and making sure your marketing hits the mark. It’s an exciting time for marketing, so make sure you’re a part of everything that’s new and innovative.

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