You only get one chance to make a first impression. It’s a familiar saying, but one that’s true for a lot of situations - especially in the world of sales.

If you’re marketing products towards a target market, you need to make sure that the first impression is a great one. Making your products stand out will impress and intrigue your customers, leading to sales, word of mouth, and of course, big success for your business.

Ready to begin? Here are some ideas for making your products stand out.

Do your research first

Without doing some initial research, how will you know what your customers want (what they really, really want)? Getting to know your audience will be vital for helping you to decide how to appeal to them, what they care about and the products they like using, and why. 

You can research your audience by taking a look at your competitors, or by asking them directly. The more detailed your research, the better equipped your business will be to sell its products to the right people.

Pay attention to trends in the design phases

Trends come and go, but it’s important that you stay up to date on the latest consumer trends to help you design a product that appeals. From colours to materials and packaging, you’ll find that consumers have a demand for particular items at a particular time. 

Looking at the global consumer trends is a good place to start, and you can carry out more in-depth research for your particular industry to gain even more valuable insights.

Make your product displays a work of art

When you see an impressive product display in a store, you’re going to take notice. And that’s what you should aim for with your own displays. Using POP display designers, you can easily create stand-out displays that look like works of art. Ideal for making a great first impression, it’s a tried and tested tactic for making people stop and take notice.

From temporary displays to those that are fully interactive, there are some excellent opportunities to get creative with your product displays. 

Learn the power of eye-catching content 

It’s not just the physical aspects of your product that need to stand out. The way you advertise and promote your products can also make a big difference. Starting with dynamic imagery and engaging social media content, you can make a good impression online and through your marketing activities to help people enjoy a positive first impression of your product. They say you shouldn’t judge a book by its cover, but that saying doesn’t apply to the world of product marketing. Every element of your product, from the conception to the promotion should be focused on getting the attention of potential customers to help you drive sales. Make those first impressions count, they matter much more than you realise.

Photo by Fotis Nakos on Unsplash