How do we build relationships with customers, how do we stand out from the crowd, how do we make ourselves different based on our story? I think there's really two stories here that we need to be thinking about.
3 ways to be more consistent with social media
Are you scared of Going Live on Social?
Going live on social media is a scary prospect for most people. You are at your most vulnerable point, talking straight to the camera, beaming across the internet.
We all know that live can go wrong even for the most experienced presenters. There are been 2 boob out scenarios on live tv that I can think of Janet Jackson on the Super Bowl and our very own Judy Finnigan from Good Morning Britain.
How to stand out from your competition
92 popular instagram hashtags for creative women in business
6 ways to make the most of your best reviews
I had a fabulous Facebook review pop-up today that made me think how can you make the most of your customers testimonials?
This is what Rob Moore said:
Debbie has been my mentor for the past 7 months while I've been growing my business Cookie - I can't recommend her enough! She has given me so many useful tips and tricks to grow my business on social media as well as being completely honest with me if I'm just doing something wrong. One of the points being that it's fine to stop working sometimes! Her advice and support has not only made me a happier person in myself but has resulted in a quadruple in turnover since we first started working together. What more could you ask for! An absolute pleasure working with her!
10 ways to make your website work for you!
Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?
I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!
11 things to do with your blog once it’s written
So we all know that writing blog are a good idea for our business.
They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.
And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.
18 ways to help you improve your LinkedIn game
Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.
If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’
So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game
Could Linkedin be the next big thing in social?
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
This is what your about me page should really say
Why you should be creating 10 instagram stories a day
I’ve been doing some testing of Instagram stories for you over the past week and a half to see what effect it has on my followers and reach.
I was told that if I created at least 10 Instagram stories a day I would see a massive difference in my stats. So never one to shy away from a challenge, I went for it!
How much time should I spend marketing?
10 content ideas for blogging, Facebook lives and social media!
5 ways to get your first Facebook fans
The difference between a Facebook Like and a Facebook Follow
3 tips to get seen and get shared on twitter
Twitter is indeed a noisy place. There’s lots of people talking in 140 characters, sharing news, articles they’ve found, selling their products, talking about celebrities and the odd cat picture.
So how do you as a small business owner get heard above all the noise and get your content seen and shared by your ideal customers and the press?
