The internet led to dramatic changes to countless areas, with the business world seeing this in droves. They’ll now use this for marketing and business growth, with a website being mandatory for any company. That doesn’t mean just setting one up and leaving it at that. You’ll need to make sure it ranks well.

By putting the effort into it, your website actually promotes your business and helps you generate leads and sales. As much as you’d want that, you mightn’t know where to start with your website optimisation. It mightn’t have to be as tricky as you could think, especially if you focus on seven particular areas.

If you want your website to help your business succeed, it’s more than worth diving into them.

Ways To Optimise Your Business Website: 7 Top Picks

1. Improve User Experience

User experience focuses on how visitors view and interact with your website. It takes their needs, desires, abilities, and other factors into account to make sure visiting your website is as straightforward as possible. Put a lot of time and effort into this.

Thankfully, improving your user experience doesn’t have to be difficult. Making sure your website is accessible, credible, findable, and desirable is more than enough to make sure the user experience is optimised. Not only will visitors be pleased with this, but so will search engines.

You should end up ranking much better and generating more leads because of it. While it can take a bit of time, it’ll be more than worth it and reaps dividends.

2. Build Links

Other websites linking to yours makes a significant difference in how well you rank online. Focus on getting these as soon as your website is published. While quantity can plan a role in this, what matters more is quality. Focus on generating quality backlinks from high-authority and industry relevant websites.

You can use various strategies to generate backlinks, including:

• Backlink mining

• Claiming unlinked mentions

• Link reclamation

• Broken link building

• Using resource pages

With that, you shouldn’t have a problem generating quality backlinks for your website.

3. Speed It Up

Website speed plays a large part of your readers’ experience, and Google and other search engines take this into account with search engine results pages (SERPs). Your website needs to load as fast as possible. If it doesn’t, you’ll miss out on countless potential customers, and Google even penalises you for it.

You shouldn’t have to spend too much time or effort implementing it, as there are various tools you can use to do it. Cache Warmer can be a great way of doing this. Once you’ve got your website loading fast, you should see better rankings in time, as well as more people actually clicking through to your website.

4. Use Schema Markup

Schema markup is a form of microdata that provides rich snippets - enhanced descriptions - of your websites and pages. This then appears in your search results. When implemented, it adds more context to your website while improving your overall search experience. The more this is used, the better.

It doesn’t come automatically, though, and it’s worth adding to your website. Thankfully, this is quite easy to implement on a website, and the benefits are more than worth the time you put into it. Since it can play a vital part in your customer experience from the start, there’s  no reason not to put the effort into it.

5. Focus On Search Intent

Search engine optimization (SEO) is a vital way to gain visibility online, but that doesn’t necessarily mean focusing solely on keywords. Instead, you’ll have to take various factors into account, with search intent being one of the more notable. Google and other search engines are prioritising this more and more, making it a vital factor in SERPS.

Before publishing anything, focus on what the intent is behind with a potential customer searching for that phrase. Do they want to buy something, or are they just looking for more information? The closer your content matches this, the better you’ll rank online.

The content will also be more useful for potential readers, making it more likely they’ll become customers.

6. Go Mobile-First

Mobile users now take up the largest part of internet surfers, and you’ll need to cater to their needs. Focus on them from the start when you’re designing your website and creating any content. Take a mobile-first approach with all of your efforts. You’ll see more engagement with mobile users because of it.

While you should still make sure everything looks great on a computer, smartphone users should be prioritised. Making your site adaptive makes sure you shouldn’t have to worry about either mobile or desktop users seeing a high-quality website.

7. Don’t Overlook Technical SEO

Search engine optimization (SEO) is the foundation of gaining visibility online, and technical SEO is a large part of this. You can’t simply just publish a few pages and blog posts and expect things to go swimmingly. SEO-friendly site architecture is vital to making sure your website succeeds.

It makes it easy for Google and other search engines to crawl through and analyse your website. In time, that helps with your search engine rankings, letting you gain more and more online visibility. Start with performing an SEO audit to highlight whether your website needs any technical updates.

With the various online tools and software you can use for this, it should be easy to do and follow through with.

Ways To Help Your Website Rank Well: Wrapping Up

Using the right ways to help your website rank well makes sure it actually works for you. It’ll help bring in and convert new leads, letting you generate more brand awareness and revenue. There’s no reason not to put the effort into it, but it can be a complicated area to figure out.

Improving the user experience, focusing on search intent, speeding things up, and similar website optimisation tips are all recommended for this. While it’ll take a little time and effort, it’ll reap dividends in the long term.

Image by Kevin Phillips from Pixabay