Search engine optimisation is something that every entrepreneur should have an understanding of in the current day and age. SEO is not going to go anywhere. Whether or not you outsource your online marketing efforts, it still helps to have a basic understanding so you can make sure the company that is working for you is doing what is required to get your website to the top of the result pages. With that being said, read on to discover more about the SEO basics that everyone should know.
On page SEO basics – Let’s begin by taking a look at some of the on page basics. On page optimisation for SEO involves optimising title tags, Meta descriptions, heading tags, and content. You need to include keywords, but you need to do so naturally. You also need to make sure that all content is relevant, original, and adds value.
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Local SEO – Local SEO involves targeting an area. This is important for all businesses, especially small, local companies. It is also a vital tactic for bigger companies that are looking to target specific areas around the world.
Mobile optimisation – If your website and SEO strategy have not been optimised for mobile use, you are going to be missing out on a huge opportunity. More people browse the web using their mobile phone than they do a desktop computer. Make sure your web design is responsive. Google has included mobile-friendly factors in its algorithm since 2015!
Keywords matter – You can use Google’s Keyword Planner tool to determine the most relevant keywords for your ideal consumer base. This will make a big difference in terms of your success. How you use these keywords also matter. Gone are the days of keyword stuffing and using white text to sneakily add keywords to your website. These black hat techniques will result in your website getting punished.
SEO is on-going – One of the biggest mistakes that business owners make today is assuming that SEO is a one-time thing. This could not be further from the truth. If you want to keep achieving positive results and maintain your position at the top, you need to constantly track your efforts and make tweaks to your strategy. The world of SEO does not remain stagnant.
Linking back to yourself – Finally, link building is another critical element of SEO. You need to make sure that there are plenty of links back to your website. You should do this via other web pages and your social media accounts. It is also important to look for ways to link back to your website from high-quality blogs and authority websites in your industry.
So there you have it: a look at some of the basic search engine optimisation practices that everyone should know. It always helps to have a good understanding of SEO, no matter your business, your market, or whether you outsource your efforts or keep everything in-house.
