digital strategy

4 ways to build your email list

4 ways to build your email list

Email is still one of the most effective ways to build your audience and develop a relationship with them so that they can learn to know, like and trust you.

But how are you going to entice people onto your email list? Is it enough to just have a sign-up form on your website that says put your name and email address to get my weekly hints and tips?

Facebook – are you getting enough reach?

Facebook – are you getting enough reach?

If you are running your own business and your target market is on Facebook (and that’s pretty much everyone) then at some point you might want to learn how to tame the Facebook beast.

And it can be a beast, so I thought the topic of this blog could be about Facebook, warts and all and have a really, good long look at this platform that is ubiquitous in all of our lives.

Top 4 things to check in google analytics

Top 4 things to check in google analytics

So, last week was quite a week…I worked with 5 new business supporting them to review their digital marketing; looking at what didn’t work, what did and creating a strategy for future social media campaigns.  Here's what we learned.

5 ways to work smarter with social media

5 ways to work smarter with social media

Now we all know businesses should be on social media these days.  If you aren’t there exciting your future customers, your competition will be.  But how can you work smarter with social media so that it gives you better results and saves you time?

This is the number one question my clients want answered!  And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!

Why should I use social media for my business?

Why should I use social media for my business?

I’m passionate about the effectiveness of social media for business, as someone who’s worked in communications and marketing for over 15 years it’s a breath of fresh air opposed to the cold and staid version of marketing we used to have on TV, in magazine and printed on flyers.