5 ways to repurpose your fabulous content

We’re all busy running business, and I don’t need to tell you that there is only so many hours in the day!

I currently working on my 3 businesses, a facebook community, a podcast, 2 weekly LinkedIn lives, a year-long digital project in St. Helen’s and running workshops and lecturing. It’s a lot!

So the way I get my name out and about is by effectively repurposing my content.

If you’re going to create something great, a live, a podcast, a blog post then you want to get that seen by as many people as possible.

And why not? It’s great. You’ve created it with your ideal customer in mind and you want it to be seen as many people as possible.

So here are all the ways I repurpose my content, I don’t do all of them all the time. So it’s not an exact science, but hopefully it will give you some ideas.

Where to start? Let’s start here!

How to repurpose blog posts

1. So each week (mostly) I write a blog post

2. The blog post get published on my website and I make sure I optimise for SEO

3. Becomes my weekly newsletter

4. Gets published on all my social media – a variety of snippets, made into graphics on canva and occasionally I might go live giving more depth to the topic.

5. A few weeks/months later I might also publish it as an article on Linkedin, as a article on medium and on Arianna Huffington’s Thrive.

How to repurpose Instagram Posts

1. A lot of the time I will cross-post my Instagram posts to Facebook, but I never re-post the hashtags (make sure you post your hashtags in the first comment)

2. I use IFTTT.com which automatically reposts my Instagram image and caption to twitter and to a Pinterest board.

3. I then click the paper plan icon under the Instagram post and repost to Instagram stories.

How to repurpose Facebook Lives

1. Once I’ve done a Facebook live (not done one for a while though it has to be said!) I download the file and upload to IGTV.

2. I also upload the Facebook live to LinkedIn

3. I also publish to youtube.

4. And then embed that youtube video into a blog post.

5. And alongside the blog post I transcribe the video into text using something like rev.com

How to repurpose LinkedIn Lives

1. To create LinkedIn lives you’ll use something like Streamyard

2. From here once the live is done you can download the file.

3. While you’re live streamyard can also be streaming live to Facebook and youtube

4. You can the repost to IGTV and to Facebook (if you’ve not already been streaming live to Facebook)

5. You can also download the audio from streamyard and create a podcast.

6. And then you can embed the youtube video onto your website with a transcript of the audio.

How to repurpose reviews

1. Reviews are a fantastic way to get social proof, so you should always be asking for written reviews on Facebook, Google or LinkedIn.

2. And you can ask people to leave you video reviews, either recording them with you (live or not) or not.

3. Once you have those reviews you can sprinkle them like confetti all over your website

4. You can create a reviews page on your website

5. You can take the best bits and make graphics in canva that you can share on social media

6. You can take the best video reviews and edit them into a nice promo video

7. You can turn those reviews in case studies, which in turn become blogs, which you can repurpose – see above on how to repurpose blog posts!

There you have it a few ways that you can start making the most of the content you produce! If you’ve spent time creating something fabulous – why not get as many eyeballs on it as possible.

And you don’t need to share everything once, every few months, you could even reshare the best of your content again!

Hope that helps!

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Photo by Vlad Sargu on Unsplash