The real basics of a good social media strategy

The real basics of a good social media strategy

I’m off to Edinburgh this weekend to run a workshop on Facebook and how best to use it, and while I was writing this new workshop specific to the client it occurred to me I could do this stuff in my sleep, so why don’t I share it with you.

Here are the basics you need to create your own social media strategy!

10 ways to make your website work for you!

10 ways to make your website work for you!

Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?

I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!

11 things to do with your blog once it’s written

11 things to do with your blog once it’s written

So we all know that writing blog are a good idea for our business.

They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.

And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.

18 ways to help you improve your LinkedIn game

18 ways to help you improve your LinkedIn game

Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.

If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’

So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game

Could Linkedin be the next big thing in social?

Could Linkedin be the next big thing in social?

So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?

It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.

How to get free PR and then milk it for all it's worth

How to get free PR and then milk it for all it's worth

If you’ve been on holiday and not been on social media for the past week you’ll have missed that I got into Forbes!

Now for those of you who don’t know Forbes is a global online magazine focusing on business, entrepreneurship, leadership and lifestyle. Exactly the type of magazine I want to get into!

It’s been on my list for a while as a publication I want to get in to. And I know that for sure because I felt a little pang of jealousy when I saw other get in it!

8 things I learnt from MarketEdLive

8 things I learnt from MarketEdLive

This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!

But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.

Why I’m not listening to the news anymore

Why I’m not listening to the news anymore

I’ve realised that I’ve been a little anxious of late. Worrying about the state of the world, Brexit, impending doom, people dying on the streets, my house being repossessed, losing all my work, my daughter entering the world of social media, Donald Trump and the list goes on and on.

And the more my anxiety grows, and the more I worry, the less my eye is on the ball of work.

In the funk? Here's 3 ways to get out of it!

In the funk? Here's 3 ways to get out of it!

We all get in the funk sometimes! The internet goes down, we feel grotty, we've just lost a client, we had an argument with our loved one, we just can't seem to get in the mood.

Life throws all sorts of curve balls at us, and as small business owners, we still have to keep the ship moving and do the things we need to do to keep our business afloat.

So here's some tips when you're feeling funky!

What we can learn from the latest Nike ‘Just Do It’ Campaign

What we can learn from the latest Nike ‘Just Do It’ Campaign

Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.

5 things I learned taking a break from business

5 things I learned taking a break from business

You might have noticed that I was a little quiet over August. I was off having my first ever 2 1/2 week break from work, well since I started my business.

Over the 5 years I’ve been running my own business things have changed quite a bit. I started out as a social media manager, supporting other businesses to grow their networks and sell their products. It was fun, but it also made going away on holiday rather tricky.

Is it possible to market your business without social media?

Is it possible to market your business without social media?

This is a question that’s been on my mind for a while now. We are so all over social media in business.

The internet and social media have given us the opportunity to reach out to thousands, even millions of people generating a revolution in entrepreneurship like never before.

7 ways you can have a happy hustle!

7 ways you can have a happy hustle!

The word hustle is a little tarnished these days. The hashtag #hustlehard has been used 2,308, 093 times and counting on Instagram. And it’s filled with pictures of men, with a black and white feel, with slogans like ‘You can’t have a million dollar dream with a minimum-wage work ethic’ or ‘If you’re not gaining knowledge, connections or money, you’re wasting your time’.