Facebook and Instagram Ads Mini-Course
Right, we’re going to get on with creating Facebook and Instagram Ads - these are super successful when done right! So we’re going to be crafting our ads together step-by-step.
Intro to Facebook and Instagram Ads
Navigating the New Facebook Layout
Creating your Facebook Pixel
Facebook is always changing! So to find your Pixel code now, you’ll want to click on the 3x3 dots and click ‘Events Manager’ - that’s where you’ll find your pixel code!
This blog tells you what ‘event's’ you can have on your FB pixel https://blog.hootsuite.com/facebook-pixel/
And the videos below tells you how to add those events and conversion!
Understanding what a good ad looks like
Creating an Ads Strategy - moving a cold audience to a warm audience
This is my tried and tested strategy. One of my clients has had enormous success with this strategy getting a return of up to £18 ROI for every £1 spent on Facebook & Insta Ads. It takes a cold audience, through to a warm audience to a buying audience. It takes quite a while to get all the moving parts in place, but once you’ve done it - you’ll be letting Facebook and Insta ads do all the hard work for you!
How to Boost a Facebook Business Post
The short answer - Don’t!
Choosing your Ad Marketing Objective
Creating your Audience, choosing where to show your ad and how much money to spend
These videos go through creating a targeted, custom and lookalike audience
Creating the Creative for your Ad - both image & text
Creating an Engagement Ad
This is what to do instead of boosting!!
Creating a traffic ad to get people off social to your website or landing page
This is the ad you’ll need to create as part of your strategy of moving a warm audience to a buying audience.
Editing your Ad once it’s gone live
Measuring your success, budgeting and some more strategy talk!
Troubleshooting your Ad
That’s it!! We’ve come to the end of our time together!
If you have 3 takeaways it should be get that Pixel code on your site and be prepared to test, test, and test some more.
In fact, that’s only 2 things.
I hope I’ve got you thinking about a more intelligent way to use Facebook and Instagram Ads and how to see them as part of your whole sales funnel.
If you’re interested in finding out about more ways you can grow your business, you’ll want to check out my SEO course - it’s amazing how many of my clients come directly from google now - because what do we do when we’re looking for something? We google it! Is your business turning up when people are looking for people like you?
