So, I talk a lot about how to use social media and how to build relationships both on line and off.  But what about making a sale?  That can sometimes seem a much harder prospect.  How can we turn all the chat and conversation and good feeling on social media to cold hard sales?  After all, we are all in business to make money.  At the very least we need to pay the bills and hopefully drive a nice car, buy a lovely house and go on exotic holidays.  So how do we make sales?