Welcome, fellow entrepreneurs and go-getters! If you provide services to people, you know that one of the biggest challenges is consistently attracting new clients, especially when you're just starting out and haven't yet established a strong reputation. The quest for clients can be overwhelming, and the anxiety of financial stability can test even the most resilient among us, I’ve been on this journey for over 10 years now, and it’s been quite a ride! Today, I want to share with you 20 valuable tips that I provide to my clients to help them secure more clients and boost their businesses.
Be Consistent and Active with Your Marketing: No matter how you choose to market your business—be it through LinkedIn or networking events—consistency is key. Show up regularly and showcase the value of the services you provide. Remember, waiting for people to discover you won't yield the desired results.
Know Your Ideal Customers: Gain a crystal-clear understanding of who your customers are. Identify their problems and desires, and tailor your marketing efforts accordingly. When you know your clients, you can effectively locate them and engage with them.
Create Original Content: While sharing relevant content from others is beneficial, creating your own original content is essential. Craft blog posts, videos, live streams, or podcasts that demonstrate how you can help people and provide solutions to their problems. And it’s ok to use AI to generate content - just make sure it has your own tone of voice and is relevant to your audience, as long as your doing this Google doesn’t mind AI generated content.
Be Clear about Your Sales Funnel: Every business has a sales funnel, whether conscious of it or not. Map out the journey people take from initially discovering you to becoming your clients. Identify areas for improvement and enhance the experience for your customers.
Streamline Your Client Process: Examine the entire client process, from the initial inquiry to working together. Ensure it is easy for people to contact you, schedule calls, and make payments. Minimize any potential gaps or confusion to create a smooth and seamless experience.
Don't Be Afraid to Ask for the Sale: In your emails, blog posts, and podcasts, don't hesitate to remind people that they can work with you. Ask for the sale and encourage them to explore how you can help them. Never assume that everyone knows what you do.
Engage in Social Chats: Participate in Facebook groups, Twitter discussions, and LinkedIn conversations where people seek advice. Showcase your expertise by providing helpful insights and advice. Remember, your response will be visible to more than just the person who asked the question.
Start using video: All social media platforms are loving short-form video right now. It’s a great way to build rapport with your potential customers and show off your expertise. Discover 4 new ways you can be using video for your business. And for easy video editing I’m teaching people to use Capcut in my workshops right now.
Follow Up with Potential Clients: Reach out to individuals who showed interest but weren't ready to make a purchase at the time. Their circumstances may have changed, and a gentle check-in can lead to valuable opportunities.
Stay Connected with Past Clients: Maintain relationships with clients you have previously worked with. Life circumstances evolve, and they might require your support once again. Be there to lend a helping hand.
Build an Email List: Create an email list and make it easy for interested individuals to stay in touch with you. Offer valuable content and advice through regular emails. Consider providing an enticing incentive when they sign up to receive your emails. Here are 20 ways you can grow your email list.
Optimize Your Online Presence: Enhance your visibility on search engines by improving your online listings, optimizing website pages, and creating content that increases your chances of being found.
Offer a Sampling Service: Consider hosting workshops, either online or in person, to bring people together and give them a taste of what you can deliver. This can create valuable connections and showcase your expertise.
Listen to Your Audience: Pay attention to recurring conversations and understand what your audience truly needs. Develop services that cater to those specific problems. Listening is a vital skill in refining your offerings.
Leverage Your Network: Tap into your existing network and ask for introductions. Your contacts likely know other individuals
Investigate Facebook Ads: Explore the potential of Facebook ads. They can be highly effective in reaching your target audience. Take the time to learn more about creating compelling ad campaigns and maximizing their impact.
Write a Book: Consider writing a book related to your field of expertise. It's a fantastic way to establish yourself as an authority and attract attention to your services.
Embrace Networking Events: Say "yes" to attending various training events and networking opportunities. You never know who you might meet and the valuable connections you can forge.
Personal Touch: Send Handwritten Letters: Create a memorable impression by sending handwritten letters to potential clients you'd love to work with. Include details about your services and consider adding a small gift. Follow up with a phone call a few days later to express your interest.
Seek Media Coverage: Gain valuable exposure by reaching out to publications you admire and journalists who write about topics relevant to your business. Share your story and expertise, and be proactive in pursuing media opportunities. Keep an eye on hashtags like #journorequest on Twitter for potential press opportunities.
Create Special Offers: Generate interest by offering special promotions or exclusive deals. Consider providing an intense deep dive session or a power hour consultation. Offering tangible and enticing experiences can entice potential clients to try out your services.
Remember, your business is unique, so choose the strategies that resonate with you and your target customers. Start with the ones that feel manageable and gradually expand your efforts. With dedication and perseverance, you'll attract more clients and see your business flourish.
Interested in finding out how we can work together? Why not book a call with me…
