Visual Digital Marketing Essentials For SMEs

In digital marketing, a picture indeed is worth 1000 words, so if you want to succeed in this field, you had better get your head around how to get them right. However, there is more to this area than just photos. In fact, there are videos, animations, and even the ever-popular infographics to content with. Luckily, to get to the low down, all you need do is keep reading.


Whether you are adding interest to a blog, posting on social media, or creating the right feel for your website photos are essential, and product photos doubly so.

After all, you are asking people to buy something that they have never actually seen in real life or held in their hands. Therefore the primary way they can judge whether the product is right for them, apart from the written description from the pictures that you include.

With this in mind, there are some simple rules to get to grips with when it comes to taking the best photos for digital marketing.

First of all, be sure to take pictures of your product in the best light. This means metaphorically, as you want to take an image of the item you are selling looking its best, so clothes should be photographed on mannequins like the ones they sell at, and furniture items both against a white background and in situ as well, to give the customer a feel of what they will be like in their own home.

Of course, it also applies literally too. Thus learning about how to light your photos, and what angles to shoot them at so they come out crisp, clean and gorgeous every time is something that everyone in visual digital marketing needs to learn.

Videos / animations

When considering digital marketing is also essential to include dynamic visuals, something that video and animations can help you provide. In fact, such things can be hugely popular because your market is likely to be very familiar with accessing video content through platforms such as Youtube.

Just consider carefully about which method will work with your demographic the best. Sometimes simple animations are great for explaining complex ideas, although some markets may see them as a little, so you do need to be mindful of this when creating content.


Infographics are another fabulous ways of including visual in your digital marketing. They have proved increasingly popular with time, and don't seem to be going away anytime soon either! 

The basis of an infographic, as you can see at, is breaking down useful information into bitesize and illustrated chunks. Something that makes it much easier to immediately understand and digest the information, which in turn can help you get your message across much clearly and quickly.  

Of course, infographics tend to mostly not be based around a single product, but a whole topic relating to what you are selling. The idea being that your brand then gets associated with high-quality content and expertise, and will be seen as a market leader in that area. Then when potential customers do come around to making a purchase in that field, using this form of digital marketing effectively will mean they are much more likely to choose you.