Your brand’s unique personality is what makes your business stand out. It’s important to try to reflect this through as many mediums as possible. The key is consistency across different platforms, and emails shouldn’t be an exception. For your email marketing campaign to be successful, you’ll need eye-catching branding in your content. This is more than just your logo, it also refers to the tone of voice, your brand’s story, and clever links to your website. Here are five ways to show your brand personality in emails.
Brand logo
In order to show off that eye-catching design you’ve created, your logo needs to be clearly visible. Your logo design should be the same as on any printed material as well. Printers can help you produce business cards and letterheads, which should all be consistent with the electronic version. Whether your logo is in print or online, it needs to be visible. This will make it more memorable and your target audience will associate it with your amazing products and services.
Tone of voice
It’s not only about visual content, but you also need to define your brand's tone of voice. This means the language and style needs to reflect the personality of your brand. For example, think of your target audience. If you’re trying to reach a younger audience, use a more casual tone, and if your targeting businesses perhaps more sophisticated. This idea is to match your tone of voice to the graphics and designs as well. It’s all about consistency.
Brand story
There are many proven benefits to telling your story as a brand. If you’re planning on using this content as part of your website, then why not include it in your emails as well? This will draw more interest and appeal to your customers’ emotions. Including your story helps to build a relationship between you and your potential clients.
Match your landing pages
Match your landing pages, so the most important pages on your website to the branding on your emails. Mirror certain content, and use the same language and visual tools. This helps to create consistency which improves brand recognition. You ideally want to match certain features so your email is instantly recognisable. If you’re looking for some advice on how to create the perfect landing page, check out the best landing page builders in 2020.
Call to actions
These are very important as they are a means for your customer to get in touch with you. Pay particular attention to attaching your brand personality to these. Create click buttons in your brand’s colours and use the same tone of voice throughout. There are many more tips online on how to write the perfect CTA. They’re actually a very effective way to generate leads.
You’ve spent time and effort cultivating the perfect personality for your brand. Make sure you get it out there across as many platforms as possible. The more your target audience gets to know you, the more likely they are to invest.
Image by Gerd Altmann from Pixabay
