Social media can be one of the most difficult components of your business to manage due to the fact that it’s always changing. Trends don’t stay around for very long and it’s tough to capitalize if you’re not constantly monitoring your social media. This can make running your social media accounts really difficult and it typically requires a dedicated employee to manage multiple platforms.
But it can get to a point where you’re actually approaching social media the wrong way. There’s a good chance that if you’re not prepared for social media, then you could be misusing it or missing out on loads of great opportunities. So here are a few signs that you’re doing things wrong and what you should be focusing on instead.
Your follower count isn’t really increasing
Follower counts should be steadily increasing on all platforms. If there are days where you don’t gain a single follower then your business is either too new to get noticed or you’re not doing enough to engage your audiences and create value. Focus on creating content consistently so that you can grow your following.
You don’t engage your audience
One of the best ways to use social media is to engage your audience. This can be a lot easier with influencer marketing with services like unrulyagency.com, but all you really need to do is speak to people on social platforms and start conversations. Many brands these days have dedicated social media managers that actually respond to questions and engage in impromptu discussions with regular people. This brings your brand much closer to your audience and helps you create a stronger relationship with your audience.
You don’t post on a regular basis
Posting consistently ensures that people can see your business is still alive. If you visit a brand’s social media page and they haven’t posted anything for over a month, then it raises questions about whether or not the business is still alive or if they even care about social media. This can put some people off trying to engage with your brand or use it, so make sure you’re creating content on a regular basis and engaging with people on various platforms.
You’re using the same post on every platform
Posts should be customised to each platform. For example, Instagram posts should be accompanied by a beautiful image, and Facebook can often be targeted towards a different demographic than say Twitter. Understand the platform you’re using and don’t hesitate to mix things up for each one.
You don’t respond to negative comments
It can be challenging to respond to criticism on social media, but it’s actually important if you’re interested in creating a real presence on a platform and engaging with your audience. Don’t hesitate to speak to naysayers and respond to feedback even if it’s negative. If it’s warranted, then explaining your situation and being transparent can help you grow an audience since you’re being honest and actually owning up to mistakes that you’ve made.
Photo by Austin Distel on Unsplash
