There are many different marketing methods that you can use to get the word out about your business today. Getting your approach right is critical. After all, competition is fierce nowadays, with businesses competing from all over the world and companies trying as hard as possible to recover from the pandemic.
Therefore, if you are to make sure that your business stands out from the crowd, you are going to need to market it effectively, and there are a lot of different factors that are at play here. One thing you must determine is what sort of content you are going to invest in to get the word out about your brand. Generally, using a blend of different content mediums makes the most sense, yet there is one type of content you simply cannot ignore, and this is video marketing. With that being said, below, we are going to explore the different benefits that are associated with video marketing in further detail so that you can get a better understanding.
More and more people are watching video than ever before - There is only one place to begin when it comes to the power of video production, and this is with the fact that more people are watching videos than they ever have been. All you need to do is look at the number of monthly YouTube users - over 1.9 billion - to see that this is the case. Lots of people love watching videos, whether on YouTube or while scrolling down their social media feed, and this fact alone shows why video marketing is something you need to take notice of. This is especially the case if your target audience is those between the age of 18 and 34-years-old.
Show yourself as a modern business that keeps up with the times - There is no denying that video marketing is one of the more contemporary platforms out there today. Making the most of inbound video marketing, therefore, is important when it comes to business promotion. Customers appreciate companies that have their fingers on the pulse of today’s society because it shows that they understand the needs of people today and it keeps them relevant. Plus, business has expanded into a lot of different areas nowadays, and so you do not need to create a simple narrative. Immersive video experiences, for example, are becoming popular.
Video marketing can set you apart from the competition because it is constantly evolving - In addition to the two benefits we have discussed so far, you also need to consider the fact that video is a medium that is evolving and dedveloping all of the time. It is certainly an incredibly exciting field at the moment that provides fresh opportunities for companies all over the world. For example, 360 video is one of the most exciting developments we have noticed in terms of video production as of late. By exploring this area and trying out different trends and techniques, you will be able to set yourself apart from the competition. However, to do this, you cannot afford to wait around; video marketing is somsehting you need to add to your strategy soon in order to experience all of the benefits and advantages that it can bring in terms of setting you apart from the rest.
Encourage more purchases with video - Of course, we are all looking to increase our bottom lines, and everything we do needs to be done with this in mind. The good news is that video marketing can definitely help you to boost your bottom line. Before making a buying decision, a lot of people will go to YouTube so that they can find out more about a product. They want to see items in action and check out reviews before they make their final purchasing decision. This is one of the tools that you can use when it comes to encouraging people to buy products from your business by using video. Of course, this does not only work on YouTube. You can have the same sort of effect when embedding product videos onto the product pages of your website. In fact, almost half of users on the Internet will search for product-related videos prior to making their purchase. If that was not enough, four out five customers state that they find product demo videos helpful.
Build trust with video marketing - In addition to the benefits that we have looked at so far, another reason why video marketing is considered such a good choice is because it helps you to build trust. Videos can offer an engaging, holistic and more personal connection when compared with the written word. Using both mediums in tandem can ensure that your business is a human, knowledgeable, and helpful one. However, when it comes to building trust, video really excels. After all, we trust what we can see, don’t we? From behind-the-scenes footage to employee interviews, there are lots of different ways that you can engage with your viewers in order to create a sense of trust between them and your brand.
Google finds optimised videos easily - If you make the effort to create a video, you should also take the time to optimise your videos, as the benefits can be huge. Some of the ways you can make sure your video is optimised include writing eye-catching titles and descriptions that contain keywords and ensuring the page your video is posted on is relevant and optimised. If you are using YouTube to upload your videos, it is possible to add links to the video description, which is a good way of bringing more people to your website, so make the most of it. However, do not go link crazy and add too many links; it is all about balance. You do not want to make viewers feel like they are being forced into clicking on your website. In addition to this, you can use AI to translate the audio from your videos, which is yet another way that search engines can crawl your content and boost your SEO rating as a consequence.
You can use video to complement your other marketing strategies - Last but not least, another reason why branding your business with video content makes a lot of sense is because it can easily complement the other strategies that you are using. For example, if you publish blog posts every week on your website, these blog posts can then be converted into videos. A good example of this is when companies post helpful how-to or step-by-step guides, as these then work incredibly well when they are converted into video format. This gives you another way of engaging with your audience and making a big impact.
As you can see, there are many different benefits that are associated with video marketing. We hope that this has helped you to get a better understanding of the value of video marketing and why it is so critical for brands today. Of course, it is not enough to simply make videos for the sake of it and hope you reap the advantages mentioned above. You need to take the time and effort to perfect your strategy and ensure your videos are impressive if you are to benefit from everything we have mentioned. This is why it is critical to work with an experienced and reputable video production company who can make your goals a reality. They will know exactly what it takes to create branded video content that ticks all of the boxes.
Photo by Sara Kurfeß on Unsplash
