Content is such a malleable tool. We can repurpose it or make it into something completely different, break it down, the options are endless. But it's important to remember that content itself is worth nothing unless it is promoted effectively. The importance of a content marketing strategy is crucial, but when it comes to promoting your content you could go down the traditional route, such as social media, but you have to find ways to differentiate yourself from the crowd, and potentially add more to the pot, when it comes to bringing your content to a wider audience. How can we do this?
Contact People Who Have Shared Similar Content
When you are researching your content, you might have come across certain articles, and you will be able to see who is actually sharing them. You could connect with them via a direct message, and ask them to share your content. This is understandably a very pushy way to do things, but it gives you an insight into the type of person that will share your content. And when you go one step further and create different types of content, it can help you to bring everybody into one suitable place. For example, community platforms are invaluable to help find like-minded people who share content based on certain interests. A community platform can be great with regard to content such as a podcast. Companies like Disciple Media can create community platforms to help you out.
Asking an Influencer for a Quote
When we are trying to get our content validated, having the blessing of someone influential in their field can give your content a massive boost. You can reach influencers by messaging them through LinkedIn or through their website, but you can't guarantee they will reply. Instead, the better way to scatter your approach would be to use resources like BuzzStream. You can fill in information about certain niches, and it provides you with contact details for people within those niches. You can contact them, and you can ask for quotes about your topics. This is certainly a great way to have a blanket approach to contacting influencers.
Turning the Content Into a PDF
This is a great way to capture email leaves onto your site. You can create the PDF yourself, or you can use other resources such as Jamie King, who can create a PDF template to represent your brand. A PDF has a bit more authority to it than a webpage, and it could also be a great way to sell these documents and recoup some of your costs.
Mention Expert Sources When You Are Sharing
It's important to share your content via social media, but you have to remember that when you are mentioning the people that you have reference to, this could help with additional shares, and get your content to a wide audience.
These are simple things to bring your content to a wider audience but can make a massive difference to how you promote your content.
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