If you have been able to come up with some amazing blog content and it was successful at capturing plenty of interest and attention, then the future of your content writing oeuvre may well be trying to recapture that success. However, you don’t always have to try and catch lightning in a bottle two separate times. Sometimes, you can rebottle it. Here, we’re going to look at some ways you can reuse your content to keep it fresh and engaging.
Work it to fit different channels
One way to repurpose your content is to make sure that you’re adapting it to the channel that it’s on. For instance, posting information on a blog uses text differently than on social media such as Twitter. You can turn an article into a series of tweets, truncating it down to a much more digestible and mobile-friendly form.
Turn it into an infographic
A visual component to your content can make it a lot more engaging than text alone. While it is not quite as much of a trend as it was previously, infographics are still a popular way to turn fact and figure-heavy pieces of content into much more digestible forms with tools like Piktochart. People are willing to engage with information more readily if it’s broken up into separate visual categories. It makes it seem like they’re not reading as much.
Bring it into video
If you accept that visuals attract engagement more than text alone, then it naturally follows that video attracts that engagement even more. Whether you’re talking directly to a camera or delivering content over relevant footage, video production teams like Regency Creative can help you refit your content into its most engaging medium. You need to make sure that you read and rewrite your content, however, as certain rhythms of speech and terms don’t translate well from the written word to the spoken.
Break it into clips
Once you have successfully created a video out of your content, then you could reuse even that footage to great effect. You can break the video down into clips, whether you directly use the footage from the video or you use editing such as adding visual emphasis to text to make the key points hit a little harder. This content, in turn, can become a lot more social media friendly.
Adjust it to your audience
One of the keys of presentation, as outlined by Jim Harvey, is to make sure that you adapt your approach to your audience. Repurposing your content might involve giving pretty much the same value, but delivering it in a way that suits the needs of different auduiences. If you are a B2B service provider, for instance, then you might change the details when delivering the sale message to clients from different industries.
Finding your evergreen content can be very valuable from a marketing perspective. However, you have to make sure that you’re mindful of when and how you launch it. You don’t want to start undermining the content’s value by trying to relaunch it too often.
