The main aim of marketing is sales. Marketing spreads the word about your products and services and generates interest from current and potential customers. The frustrating part is when it doesn’t work.
You may be putting all your effort into marketing and seeing no results and wondering why. Many business owners make marketing mistakes that lead to more than disappointment. Here are five mistakes it’s likely you’re making right now.
Offering Discounts Too Often
Discounts are a great way to offer an incentive to buy, especially during a launch of a new product or service. The problem is, customers can get too used to receiving discounts. If you’re offering discounts too often, why would your customers ever pay full price?
Too many discounts will make your customers focus on the price of the product rather than the quality of what they’re receiving. Ultimately, too many discounts will affect your bottom line and you could reach a point where you’re struggling.
Doing Everything Yourself
So, you’ve found your way around social media platforms and you think you can market everything without help? Wrong. Although the internet makes marketing way easier than it used to be, you still need specialist knowledge to make the most of it.
An SEO agency has every tool at its disposal to analyse your business data and utlitise marketing technology to the advantage of your business. It’s also safe to say that most business owners don’t have the time to do marketing justice.
Investing Everything Into Prospects
So many businesses have made this mistake. When you’re looking to increase your sales, you need new customers, right? Not always. Investing in new prospects is great but not at the expense of your existing customers.
Your loyal customers are the base that your business is built on. You want them to keep returning and keep spreading the word about your products. Fleeting customers may make you some money but they won’t help you build your business.
No Target Audience
This is a very important point. If you haven’t defined your target audience, it’s likely that you’re wasting money on marketing. Marketing to everyone is a huge mistake. There’s only going to be a section of the global market that are going to be interested in what your business is selling.
When you define your audience, you can build a typical customer profile which will help you to narrow down the type of person you’re marketing to. Having this information will help you to create your content and snag your fish.
Marketing Stops After The Sale
Marketing never stops. When a person buys a product from your business, it’s vital that you remain visible to them. It could be emails, follow up texts, invitations to social media, or many more. Making the mistake of ending marketing after a sale could lose you precious more sales in the future.
Making sure you don’t make these common mistakes and your business will thrive.
