Social media is one of the most powerful ways in which you can market and advertise your business in 2024. As we round off another year, it’s always good to look ahead and plan out a strategy for 2025.
With that being said, it’s a good idea to look at how you can optimize both your marketing and advertising through social media. Your social media platforms have so much potential, which is why you should look at taking full advantage.
Whether you already have a number of social media platforms to work with, or you’re new to social media but have claimed social media handles, here’s how to optimize it all for your brand’s benefit next year.
Engage with your audience more
Engaging with your audience is important because if you’re acting like they’re not there, then chances are, they’re not going to regularly engage with the content you produce or the activity that you have online in general.
It’s important to find ways of engaging with your audience online, especially when you’re trying to build a relationship with them. Consider what it is they need from you currently when it comes to interactions. Perhaps you’re not as responsive to their comments as you could be.
Maybe you could be proactive in sharing some of the user-generated content that they’ve created using your products or services.
Engaging with your audience is going to help you a lot when it comes to optimizing your marketing and advertising efforts. The more you engage, the more you’re going to learn and understand about your audience. That’s something that’s important when developing those relationships with your followers and those intending to purchase from you.
Optimize all profiles
Optimizing all your social media profiles is highly important, especially when you’re trying to get noticed online. Nowadays, it’s a little harder to find the spotlight as a business online because there are so many other businesses that you need to compete with. Therefore, it’s a good idea to look at how you can improve and optimize the platforms you’re on.
For example, cross-promoting through the profile bios is a great way to get audiences from other social media platforms onto those other profiles that you might not have much activity on.
When you optimize your platforms, you make them more noticeable not just by your audience but by the social media platform’s algorithms. Try to update your social media profiles as often as you can, making use of basic optimization methods where applicable.
Work with influencers
Influencers are a must-have when it comes to optimizing your market and advertising efforts. As a business, there are multiple marketing methods that you can take advantage of. One of those that’s important to utilize is influencer marketing.
A lot of businesses of all shapes and sizes will work with influencers. Whether you have 1,000 followers or 10,000 followers, influencers can help bring more users to your platforms and serve as an introduction to your brand.
It’s important to be careful about which influencers you work with. Ideally, you want to work with influencers who have a good reputation. The amount of followers they have is good to take with a pinch of salt because engagement is certainly more important.
You’re going to look for influencers who have a certain level of buying influence over the users, even if that pool of followers is a few thousand or a hundred. It’s better than paying a lot of money to work with a big influencer who doesn’t convert much in the way of sales.
Track and monitor performance
Tracking and monitoring your brand’s performance when it comes to marketing and advertising is highly beneficial. You can learn a lot about what you might be doing right and what you’re doing wrong.
Pay attention to software and tools that you can implement in order to track and monitor the performance of particular ad campaigns, like MultiPixels for example.
When you’re tracking and monitoring your ad performance, you’ll likely find where the areas of improvement lie. Without tracking or monitoring your efforts in advertising and marketing campaigns, you’re less likely to improve. Instead, you’re probably going to remain stagnant and/or waste the money you’re investing into both.
Create a community with your followers
Community is important when it comes to your followers. Most followers will want a sense of belonging when it comes to the profiles they follow. Particularly when they’re buying from the brand they follow, it’s important that you try and create a community feel within your platforms.
With that being said, be mindful of what you’re doing currently to encourage that community. You might be missing key interactions and efforts that will improve that sense of community. For example, you might find it helpful to run giveaways and competitions every so often in order to give back to your followers and those in particular who spend money.
Use hashtags strategically
Hashtags are something you need to use sparingly but also need to be specific with. If you use them too randomly or use the same hashtags over and over again, it might end up having the opposite effect on your marketing and advertising efforts.
Hashtags are like keywords, you want to do your research to see what works and what is most suitable for your platform. Some hashtags will be perfect, while others will just be meaningless and will appear to be like your stuffing hashtags for the sake of it.
Be consistent with your content
Consistency with your content is something to be mindful of. The more consistent your content is, the more your profile will likely get noticed by your targeted audience. The algorithm of a platform will also love that you’re posting consistently, especially when that content is high-quality and valuable to its audience.
Make sure to optimize your marketing and advertising on social media where possible. Use these tips to help improve your efforts online as a business now and through to 2025.
Photo by Melanie Deziel on Unsplash
