Sales, without them your business cannot survive. But do you know what you need to do to increase the number of sales you get per quarter? Read on to find out.
Make use of a good referral system
Referrals come from happy customers, and that means they are much more likely to convert. Of course, this means that getting as many referrals as possible will be great for your business and help you increase your sales.
That is why it's a good idea to go about the referral process in an organised way. First of all, you need to convince current and previous customers to refer other businesses or individuals to you. Of course, excellent customer service and delivering on your promises need to happen for this to occur. You can also incentivize them with a reward too. Some businesses use gift cards for this purpose while others give percentage discounts off the refer next purchase. Try each out and see what works best for you.
Social media marketing
Social media platforms are also a great resource when you are looking for more sales. This is because the people who follow your business’s account have chosen to, and this means they are much more likely to be interested in your product. To that end, if you market your product on social media, this means it gets in front of a large group of people who are most likely to make a purchase.
There are some caveats to using social media marketing properly though. The first is that you have to pick the right platform for your target audience. It's not good to promote your product on Facebook if all your potential customers are on TikTok. Additionally, promotional and selling content needs to be handled with care. Such content needs to be interspersed with entertainment and engagement as well, so it does not feel like you are ramming your product down the throats of your followers.
Understand your customer’s journey
For more sales, it's also important to have a good grasp of what it's like for a customer to go through your marketing, sales and fulfilment processes. By understanding these you can help to eliminate blockages and pain points, refining the process to make it smoother and easier for those making a purchase.
Another benefit to understanding the customer’s journey is that it allows you to use technology like call tracking software to discover which channels are the most valuable to you. In turn, this allows you to use your budget more wisely and invest more in these channels, ultimately helping you to secure more sales.
Have a strong value proposition
If you don’t know what your value proposition is, you won’t be able to educate potential customers on why they should buy your product. If you can’t do this then your chance of making any sales, let alone upping them is bad.
That is why you and every person on your marketing and sales team need to have a clear understanding of the value your product offers customers. A top tip here is that usually in both business and commercial settings value propositions boil down to two main aspects: saving time and saving money, so be sure that yours does too.
Photo by Samuele Errico Piccarini on Unsplash
