Good marketing can land you more leads, more conversions, and ultimately make you money. However, the other side of the equation is that marketing mistakes can cost you big time. Luckily, to avoid these, all you need to do is read my post below.

You will have probably already heard of the gig economy by now. It’s received quite a bit of media attention recently, and not always for the best reasons! Many people think that we should look for permanent careers rather than jump from job to job as is promoted by this modern economy. But is it really all that bad?

You have already mastered the basics of running your business smoothly and successfully, but have you ever stopped to think about the bigger picture? Instead of letting yourself get distracted, you need to focus on the smaller details that keep your business running seamlessly. You need to show care and compassion to your employees, keep looking ahead to the future and prepare for any bumps along the way. Coasting along smoothly should never be your goal; you always need to strive for bigger and better things when it comes to improving your company and making a strong impact on your industry.

It does not matter whether you have an online store or a physical store, you always want to attract as many customers as possible. Some businesses go to extraordinary lengths to do this when really there are some very simple things you can do to encourage more potential customers to visit your shop.

How many digital marketing tools do you know and use? The answer that most marketers give is not enough. There is always a new tool that could transform the way you work. But it’s time to change your mindset. While new tools are designed and built every day, it’s your ability to work effectively with what is available that can make a great deal of difference. If you think you’re doing your very best with marketing tools, here are some new ideas that will blow your mind.

When you run a small business, there’s one factor that continually dominates your mind, and that factor is money. The truth is that while you are highly passionate about your business and its future, there is always one factor at the back of your mind - money. Why is this? It’s simple really: your business cannot run effectively without the right funds, which means if you can’t monetise your venture, the chances are that it will fail.

Running a business is no easy task, and when you’re running one from home there are a lot of mistakes that can be made, especially if you’re just starting out on your entrepreneurial journey. However, the problem here is that if you’re not aware that there’s a mistake you’re making, then how are you supposed to rectify the problem? Luckily, we’ve compiled a list of the most common mistakes made within home businesses, so take a look and see if there’s any changes that you could be making to your home business.