Every business owner has one thing in common: they’re trying their hardest to get customers through their doors rather than their competitors. Doing this can be difficult, especially when what you’ve got to offer is on the inside of your premises rather than the outside. So what’s the solution here? How can you attract people to come into your store? Check out these fabulous ideas on how to give your business more curb appeal.

Running a business means you need to have a good eye for marketing. You need to be able to reach your target market wherever they are whenever you can, and constantly increase your exposure to people who would find your product relevant. And one of the best ways to do that is via owning a website.

Chances are that you’ve heard the claims that brick and mortar retail is dead. But this isn’t necessarily true. Sure, E-commerce is providing an extremely cheap and accessible platform for small business owners to set up their companies.

Today, the opportunity to work more flexibly and even manage a business from a distance is becoming a reality.  Many people dream about a lifestyle with more freedom and travel, and as a result of technology, today we are able to turn this fantasy into a reality.

Moving overseas to broaden your experience professionally and personally can be life-affirming. Whether you are heading off on a whim in an attempt to find employment or whether you are being seconded internationally with your current company, landing at a foreign airport with just your laptop, a backpack and a smile, can be something of a culture shock, especially if you don’t speak the language.

Once upon a time, not too long ago, the question was, “is it worth marketing my brand on Instagram?” But fast forward a matter of moments and that question has morphed into, “how the heck do I market myself on Instagram?”

The answer is an emphatic yes. You can transform a skill, hobby or passion into a business model if you take the right steps. This is all about making sure that you capitalize on the potential of the idea and ensure that you are pushing forward to make sure that your business is highly profitable and successful. Let’s look at some of the steps that you’ll need to take and the decisions to keep in mind here.