When you are looking for someone to fill an important role within your company it can be difficult to find the right candidate. Just sometimes though, prospective employers face the problem of having two people, both with the same qualifications to fulfil the task in hand, and both with similar experience. If you found yourself in this position, would you know how to choose the best one for your company?

If you’re looking to create a captivating online presence, then there’s some simple steps you need to take to ensure you make the most of the time, money and effort you invest into this process.  

Before getting started, I’d just like to clarify that I truly believe starting a business is one of the most rewarding things that you can do. Furthermore, I’m of the belief that making mistakes is a natural part of the journey ahead. Still, that doesn’t mean I wouldn’t like to go back in time and tell myself some very important things.

Once we get into the swing of it, the momentum we build up when growing our business can be easy to achieve. But, there can be moments when we hit the wall, either due to our lack of experience, or we don't have the right resources. And when we find these sticking points, we can become incredibly frustrated, because it stops our business growing and blossoming the way we want it to. And so, when we are struggling with this, are there any resources that we can utilize, not just for the benefit of our business, but for ourselves too?

When you are in the first throes of launching a business, you might be tempted to spend out on everything. Being very sure that you will see a return on your investment within hours of launching. Some of us are that lucky (well, lucky in terms of we worked damn hard and had a great strategy in place), your product sells out, you get an organic shout-out on Instagram from a huge influencer. More commonly, however, we don’t see those investments back for a short while. So, what should we be investing in and what should we be doing ourselves.

In a world saturated with online businesses, it’s becoming a rare occurrence to take your business into physical premises and set up shop. However, there’s nothing quite like being able to mooch, potter, and pick-up products, wares, and items in a physical setting. People want the convenience that e-commerce can bring, but, there’s a growing demand for the in store experience with customers.

In modern business, manual methods are out- and software and automation are in. Get rid of the piles of paperwork and local data storage, software and getting your business online is the key to your success. If you’re still stuck in the dark ages, here are just a few reasons why the right software is essential to your company’s future.