How disconcerting is it to, as a business owner, think that you’ve fallen behind as your competitors have raced ahead, or that you’ve somehow missed the boat that other companies are travelling on towards success? While it’s not the best situation to be in, it’s always important to remember that you can always change your position. Indeed, by executing a few tips and tricks well, you can not only catch up the businesses that are steaming ahead; you can overtake them. We take a look at five ways you can do this below.

Once you have created a strong brand with a big personality and voice, your next step is to create a marketing strategy. For your business to be successful you need to directly market your business to your target consumers. Your target market needs to be introduced to your brand in a memorable format. Your business needs to be “seen” for marketing to be effective, if your marketing plan is not effective it could affect the future viability of your business.

When you are looking for someone to fill an important role within your company it can be difficult to find the right candidate. Just sometimes though, prospective employers face the problem of having two people, both with the same qualifications to fulfil the task in hand, and both with similar experience. If you found yourself in this position, would you know how to choose the best one for your company?

If you’re looking to create a captivating online presence, then there’s some simple steps you need to take to ensure you make the most of the time, money and effort you invest into this process.  

Before getting started, I’d just like to clarify that I truly believe starting a business is one of the most rewarding things that you can do. Furthermore, I’m of the belief that making mistakes is a natural part of the journey ahead. Still, that doesn’t mean I wouldn’t like to go back in time and tell myself some very important things.

Once we get into the swing of it, the momentum we build up when growing our business can be easy to achieve. But, there can be moments when we hit the wall, either due to our lack of experience, or we don't have the right resources. And when we find these sticking points, we can become incredibly frustrated, because it stops our business growing and blossoming the way we want it to. And so, when we are struggling with this, are there any resources that we can utilize, not just for the benefit of our business, but for ourselves too?

When you are in the first throes of launching a business, you might be tempted to spend out on everything. Being very sure that you will see a return on your investment within hours of launching. Some of us are that lucky (well, lucky in terms of we worked damn hard and had a great strategy in place), your product sells out, you get an organic shout-out on Instagram from a huge influencer. More commonly, however, we don’t see those investments back for a short while. So, what should we be investing in and what should we be doing ourselves.