There are far too many modern businesses in the world which show very little regard for the welfare of their customers or the people they use to make money. With policies which are designed for the company’s benefit, decisions based on profit, and money to be made from those who can’t speak out, it makes sense that some go down this route. Instead, though, you could be just as successful, and still run a business which has empathy at its core.
There are a lot of things that go into making any business truly successful. In fact, it can often feel like there are so many different things that it can be somewhat overwhelming. The best way to be able to get past this kind of problem is to understand that there are certain aspects of your business that need to take priority over others.
Many of us dream that instead of being stuck behind a desk in a dingy office, we could work on a sun lounger on the beach or by the pool instead. However, deciding to go overseas to work is massive decisions, and it's me that shouldn't be taken lightly. Luckily, you can find some advice on this in the post below.
Is your website failing to attract a significant number of viewers? Perhaps your conversion rate is low? Maybe you are struggling to secure repeat business? When these issues occur, it can be difficult to feel a bit perplexed, especially if you have a stunning website design. However, the visual appeal of your website is not the only factor that contributes to a successful design. The website needs to load quickly, boast easy navigation and be marketed effectively if it is to be a success. All in all, there are many intricacies that come together to create a winning website.
Reputation is a funny thing. It can take years to build but minutes to destroy. Worse still, for many people, reputation is the main thing that’s valuable about their business. Customers know that if a company has a good reputation, then it’s likely that they’ll get an excellent service and the products they want. If the reputation is poor, who knows?
Are you worried about your reputation? Check out these reputation wreckers: things that will destroy your public image quicker than you might think.
In this day and age, especially taking into account the current economic climate in the UK, it is essential that you are head and shoulders above your competitors. Obviously, this is a lot easier said than done. Nevertheless, one way you can branch ahead is by having an effective online campaign.
We are experiencing a period in time where everything and anything is moving onto some sort of online platform. The need to have a dominant and effective online presence is more important than ever before. The most crucial part of this is having a successful e-commerce website, this does not only involving the setting up of the website but the development of it too; you need to ensure that you are constantly rejuvenating your site and keeping up to date with the latest trends.
You basically need to make sure that you know the most effective ways in which to utilise your e-commerce website and also how you can develop it in order to make your website traffic grow and consequently your company’s reputation and recognition.
First and foremost you need to deal with the design of your e-commerce website. You need to opt for a theme which is obviously eye-catching and impressive, but it is absolutely essential that you do not go for anything complicated. Your site should be simple and easy to navigate. Every page, from product lists to ‘about us’, should be effortless to find and the overall feel of the website should be a friendly and welcoming one.
One area which you should do some in-depth research into is what colours will appeal to your consumers the most. By this, I do not mean that you should simply design a pink website because you are selling girl’s toys. You need to find out which colours provoke certain emotions and will make people want to spend their money. This is something web design agencies are aware of. For instance, fast food places tend to use the colour red because it is thought to make people hungry.
Here is a little insight of how you can use colours to your advantage; green is good for making people want to spend money whereas as blue is good for giving off the feeling that people can trust you. These two colours would be good because the consumer will feel like they can trust the website and they will want to spend their money on your goods. You should also see how colours coincide with the industry you are involved in. For example, red and black are colours used in the gambling industry because red encourages individuals to take risks whereas black alludes to being rich.
The ways in which you can improve and continue to develop your e-commerce website are simply endless. You will need an effective SEO strategy, a secure shopping checkout and of course an absorbing website design.
When you’re self-employed, you may find that you have a lot of things on top of your plate. No matter what your business does, or where your expertise lies, you no longer have that one responsibly to do. Such as the writing, the marketing, the creation of a product. Instead, you need to take on everything within the business – it's just the life of an entrepreneur. But when you’re not used to this, or prepared for it, it can be really overwhelming. Yet, all of this work still needs to get done. When you realize this, you may feel like you’re sinking and you have no idea how to move forward. So no we’re going to walk through exactly what you can do to change that, and start swimming to success.
As seen in:
Top 40 Female Business Coach for 2022 | UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
