There is a common misconception that to rank locally in search engine results, all you need to do is add your location to your keywords within your content. However, this is very far from the truth and a great deal of background work and research needs to be undertaken if your business is to rank highly in local searches.

As a business owner, you aim to make profits. However, it can be impossible to earn anything if no one is aware that your business exists. That is why increasing the visibility of your business is vital for the success of your venture. You must work hard to generate leads and stand out from your competitors while converting your followers into customers.

Since making the transition between working at work premises and working at home, many people have battled with feelings of loneliness and isolation as a result.

Ever watched Dragon’s Den and thought ‘I can do better than this, I have great ideas!’?

Whether your idea came as a flash of inspiration, or it’s something you’ve been wanting to bring life to for years, there are plenty of ideas that will come to you and won’t ever leave.

But how do you turn that idea into something tangible that you can make money from?

If you run your own business, you’ll know better than anybody that this year has been one of the toughest the world has seen in decades. The COVID-19 pandemic has ravaged our world, making it harder than ever for companies to stay afloat.

One of the best things you can do for your business as an entrepreneur is to surround yourself with the right kind of individuals. Starting a business can be easy; however, growing your business without the support of some people is almost impossible. All the people that you meet and spend time with will have a negative or positive impact on your business. The following are some people that you must have by your side to be successful in business:

When going into business for yourself, there’s no colleagues or company to hide behind when it comes to your branding. You and your expertise are being put front and centre.

As part of your launch, you’ll need to come up with your look and visual feel, which means brand photography. Gone are passport-style corporate headshots, it’s time to get serious and promote yourself and your business.