Your email list is one of the most vital assets of your business – if you’re not growing your email list or you don’t have one it’s high time you started, below I share 20 ways that you can grow your email list!
3 reasons to grow your email list:
1. It’s still got the highest return on investment over any other form of digital marketing. For every dollar spent, email offers a return of up to 38 dollars!
2. In fact, email is 40 times more effective at acquiring new customers than Facebook or twitter
3. Email allows you to nurture your potential customers so that they build a relationship with you
If you’re new to email mailchimp or mailerlite is a good starting point. Mailerlite has more functions in its free version, so if you want to send out a series of automated emails once someone joins your list mailerlite is the best option.
How do you get people on your email list?
To get people onto your email list you’ve got to offer them something in exchange for their email address – something juicy enough to get them interested, and hopefully something that shows them that you’re the expert in your field.
These are called lead captures – think of them as the carrot to entice people into your inner circle!
Here are 20 ways to grow your email list:
1. Giveaways & competitions
Have you got something you could give away for free, time or products? You could run a competition or giveaway and ask people to enter their email address to enter!
2. Market research
Always a good thing to be doing anyway. We always need to find out what our clients and customers and struggling with. And at the end you can ask them for their email address so you can send them some more info, the results of your research or offer them a free call with you to talk about how you could help them, or a discount in your store.
3. Discounts
This is super popular with ecommerce – sign up and you get 10% off your first order, that kind of thing.
4. Printables or pdfs
Can you teach people something and put it together on canva?
5. Workbooks
A more indepth version of above, with more pages!
6. Facebook Challenges
Loved by all, a great way to get email addresses and get your potential customers to experience working with you!
7. Free course
Teach them something, generally drip feed over a few days – like my 5-day Facebook mini-course!
8. Webinars
Teaching them something again, only in person (or pre-recorded) and online – zoom is super helpful with this kind of thing!
9. Ebooks
Love writing? Can you create a e-book? Could be teaching them something, telling a story, a guide to something or even a culmination of your favourite inspirationals Ted lectures and books.
10. Trials
Can you give them an experience of the service or product you offer?
11. Demos
Can you give them a behind the scenes demo of what you do or your online course or programme?
12. Cheatsheets
A guide to X
13. Checklists
A list of thing you need to do to be, do, have X
14. Templates
Something useful they can fill in – like a diary or social media planner
15. Data or research
Love researching and data collection? Why not share it with your audience?
16. Presentation slides
Doing a presentation? Give people the option of getting the slide if they sign up to your email address.
17. Video series
A free course only in video!
18. Free toolkits
A bit like a workbook, but generally has bits you can fill in.
19. Events
Offer people first bids on your events if they sign up to your email list.
20. Quizzes
Create a quiz that gives people some insight into themselves and then give them some indication of how you could help them
There! Hope that given you lots of ideas of how you can grow your email list - if you’re now wondering where you can share your lead capture grab my 42 ways to grow your list printable that gives you 42 ways to share your lead and get people signing up!
