Social media is one of the most powerful ways in which you can market and advertise your business in 2024. As we round off another year, it’s always good to look ahead and plan out a strategy for 2025.

Starting a business can be exciting, but ensuring its sustainability in a diverse, global market requires a broad skill set. One area often overlooked is the need for intercultural training. Ignoring cultural factors can lead to miscommunication, strained relationships, and missed opportunities. Startups that invest in intercultural training will be better equipped to foster collaboration and navigate global markets.

When running a small business and just getting it off the ground, most of us are fearful of spending money on anything unnecessary. Many entrepreneurs put their life savings into their start-ups or get a second mortgage on their homes to follow their dreams. Spending anything more than necessary can raise panic in any business owner trying to get it off the ground. But spending money wisely can be the little seed you plant that helps your business bloom into something you couldn’t have dreamt of. Here are five investments that might look pricey but will actually put you a step ahead financially in the long game.

In order to operate effectively, your people need to be safe. This is a self-evident truth that, unfortunately, not all business owners give the proper respect and dues. That being said, those that do set the example, and there’s no reason why your own firm can’t entirely limit damage, harm or risk affecting your people or the people you influence via your platform.

Got a brilliant idea for a digital business? That’s awesome, but it’s just the start. Keeping that business buzzing and thriving takes a whole lot more. Let’s take a closer look into what keeps a digital business in the game long after that initial ‘Eureka!’ moment has faded. 

Running a business is a bit like orchestrating a family dinner. It's rewarding, occasionally messy, and you have to make sure no one leaves the table (or boardroom) in a huff. But when done right, your business can be more than just a source of income—it can be a lasting legacy for your family. Here’s how to ensure that your enterprise brings not just profits, but joy and security to your kin as well.

Are time-tested strategies all you really need when it comes to showing how eco-friendly your brand is? Absolutely not. Well, yes, sure, this helps, but you have to keep in mind that other brands are doing this, too. Actually, brands that people know for a fact are doing this (fast fashion, anyone?) also make blog posts, press releases, and whatever else to hide what they’re actually doing to the environment.