Work smarter
Marketing on Facebook can be a really frustrating place. You work hard to get lots of likes and then see your organic post reach drop. You might have seen little or no interaction with your posts, making is seem like you’re talking into thin air. It can seem like Facebook just want you to pay to advertise and so that keep changing the rules, making it harder and harder for you to reach your audience.
So, I talk a lot about how to use social media and how to build relationships both on line and off. But what about making a sale? That can sometimes seem a much harder prospect. How can we turn all the chat and conversation and good feeling on social media to cold hard sales? After all, we are all in business to make money. At the very least we need to pay the bills and hopefully drive a nice car, buy a lovely house and go on exotic holidays. So how do we make sales?
Beginnings of years, the start of the new school term and Easter are all opportunities to take time out to reflect on our businesses. On how far we have come and where we want to go.
In our fast paced lifestyles, it can be hard to carve out just half an hour, let alone a day to give ourselves space and time to really get to the bare bones of our businesses and where we want to be.
If you’re feeling in a reflective mood, and I am now, then there are some tips below to help you take stock and congratulate yourself on how far you’ve come.
There’s a lot of talk of twitter dying at the moment, no one wants to buy it, the shareholders are getting edgy – isn’t everyone on Instagram now anyway?
Stop!
Everyday 100 million users log on, there are 317 million twitter users, 120 million unique users every month, and 500 million that just go and take a look without logging on.
First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website. Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.
However, your website is your shop window to the online world.
Now we all know businesses should be on social media these days. If you aren’t there exciting your future customers, your competition will be. But how can you work smarter with social media so that it gives you better results and saves you time?
This is the number one question my clients want answered! And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!
So as a digital marketing expert, I’m always looking at how others do things and how I could improve how I do things. Things I can pick up, lessons learnt, ideas sought.
Being freelance and learning about social media in an ever-changing landscape can be exhilarating and fraught. Where once words and a well-placed image was enough to capture someone’s interest, now we have live streaming, blogs, webinars, tutorials, vlogs and more. So as much as I am supporting my clients to understand the rich capabilities of the new marketing landscape, I’m also learning as I go, reading blogs, watching webinars and adding to my knowledge.
I’ve recently become involved in a new business in Nottingham, with 3 other wonderful women in business that I’ve worked with on various different projects.
What we all have in common (apart from being women!) is that we believe business can and should do good. That profit doesn’t have to equal bad practice, that business can make a difference, and have a positive effect on society.
Time. It’s a measured thing, it never stops ticking away, and there is a finite amount of it. Alongside marketing, you’re actually running your business, getting new customers, networking, invoicing, emails, sorting tax returns and on and on. So we’re agreed time is a resource we all want more of!
In this blog we’re going to be talking more about the timing of things, well the timing of Facebook precisely, so that we can save time on other areas of our business.
Can you feel it? Autumn is coming! Where did all the sunshine go? Poof, just like that and it's vanished!
There is a candle burning in my office and the heating is on low. This is it – autumn.
And strangely there is a putting all the pieces back into their place feeling. A let’s plan and get a strategy together to see us through the winter. A ‘where are all the nuts’, ‘where do we store all the nuts’, ‘do I have enough nuts to see me through’ feeling.
As seen in:
Top 40 Female Business Coach for 2022 | UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
