5 Ways to Attract New Customers
Attracting new customers is an important part of running any business, especially in the current economic situation. You want to position yourself as the best possible solution to their problem. Here are five proven methods for doing so.
Create an Effective Website Design.
A website design should be simple, easy to navigate, and visually appealing. Make sure your website passes the ‘grunt’ test. People should be able to tell in about 2 seconds what you do, who it’s for and how to buy it.
It should also be optimized for search engines, such as Google, Bing, and Yahoo. A lot of my clients come through finding me on google. After all what do you do when you need something? You google it! Here are 12 ways to get your business found on google.
Build Trust with Quality Content.
If you want to attract new customers, you need to build trust with them. This means providing quality content that's relevant to what they're looking for.
Using an SEO consultant, you can be sure to offer the highest quality content that will attract readers and increase your online visibility. In no time, you will have more customers than ever.
With good quality content you’ll be helping your potential clients and flexing your expertise muscles! There are lots of fantastic free tools to help you create amazing content.
Offer Great Customer Service.
One of the easiest ways to attract new customers is by offering excellent customer service. People will often choose to work with businesses that treat them well. So make sure you offer exceptional customer service.
Have a think about your service all the way through. From them discovering you, to them using your service and leaving you. Map out that journey and have a think if there are things you can add to improve the service. Could you send a card and a thank you note when people sign up to work with you?
And don’t forget to ask for reviews!
Be Social.
Another easy way to attract new customers is through social media. There are lots of free tools out there that allow you to post updates to Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr, and more. These platforms are also great places to share links to your website and other relevant content.
Discover 3 tips to building in a bit more consistency with your social media.
Social media is an effective way to promote your business online. It's a good idea to use multiple channels so that you reach as many people as possible.
Photo by Mike Meyers on Unsplash
