When you’re looking to start a business, one of the most important things you can do is figure out who your target audience are and learn as much about them as possible. This is because it’s impossible to accurately target your business to everybody - you can’t be everything to everyone. By figuring out who exactly you want to target, you can make sure your marketing efforts are specifically tailored to them, designed in a way to encourage them to respond and take action. Below, you’ll find some pointers that will help you to get to know them:
Create Consumer Profiles
Creating consumer profiles that give you a good character reference of who you’re speaking to can also be a great help when putting together marketing materials and other tools. A few of these could help you to really hone your marketing campaigns.
Ask Questions
Ask lots of questions, such as: how old are your audience? What do they work as? What are their family situations? How much do they make? The more you know, the better.
Use Psychology
Using psychology is a very clever way to put yourself in the shoes of your audience, and it could teach you a lot about them - more than you thought possible. The infographic below will let you know more about applying psychology in business so you can get an idea of how to do it.
