When you look at the current situation in the world, being a business owner is a scary time. The unprecedented event of coronavirus has made every entrepreneur stop in their tracks and wonder how they can pandemic proof their small business. So many peoples’ incomes are being affected by this global pandemic so what can you do to make a change? As a small business you need to make sure you are protected from every eventuality; even local brick and mortar businesses are doing everything in their power to stay relevant in their niche. Consider the following methods to make small, but noticeable improvements to your current business situation.
Pivot Don’t Pause
It can be very tempting to press pause on your business altogether when something like this strikes. Instead of allowing a pandemic to dictate your earnings, you can pivot your ideas to suit the current situation. You could consider getting van insurance and delivering your products to peoples’ homes. Leaving your goods on their doorstep is a safe and savvy way to approach your business strategy right now. Consider whether this could work for you and explore your options.
Delve Deep into Your Ideal Customer’s Mind
Now is the ideal opportunity to delve into some market research with regards to your ideal customer. What are they thinking right now? What are their pain points? How can you serve them safely? You might find it useful to conduct telephone interviews with clients you have worked with before. This will give you a clear indication of what they need from you as a business supplier.
Take Time to Learn and Improve Your Skills
When you commit to improving your skills as an entrepreneur, you will discover things that you didn’t know were possible. If you do need to press pause for a short while, that doesn’t stop you from consuming new and interesting information. Use this time to level up your skills and take an online course. There are so many amazing free and paid resources out there that will be incredibly useful to all business owners right now.
Stick to a CEO Routine
Don’t get into bad habits whilst you’re out of your normal routine. You’re still an entrepreneur and CEO, so why not act like one? Carry out your normal activities to the best of your ability so that your mindset doesn’t shift negatively. When you adopt high performance habits your mindset will stay positive, so this is definitely something you need to work on during this testing time.
By sticking to these methods you can be sure that your business will thrive in uncertain times. You never know when something like this could happen again, so why not take massive action now? You don’t have to spend a fortune or change your business idea altogether; you can make headway using any of the ideas mentioned above. See how these methods work for your business and you can achieve your goals without pressing pause.
