Networking can be a nerve-wracking experience. You might be asking yourself, "What's in it for me?" But while meeting new people and initiating conversations with strangers can be daunting, it is especially crucial for your business's growth. Networking keeps you updated with relevant industry news, and it can be a source of creative business ideas. You must consider adopting networking as one of the many secrets to building your business. Professionals who spend about 6.3 hours a week on networking say that it has contributed to their business successes. With that said, here's how to use networking to expand your business.
1. Remember to give and not only take
Indeed, networking is vital for your business's growth, but it's not just about you. There are many professionals and business owners with the same or similar goals as you. Just as you are looking to gain insights from others, they are also eager to hear what you have to share. In networking, sharing is caring. And when you help an industry colleague, they are more willing to help you in return. That's good news for your business. You will be able to build trust and earn a good reputation in your field of operation.
2. Attend industry-related events
Almost every industry has events that offer excellent networking opportunities. The good thing is that some of these events can either be online or offline. Considering the recent dangers in public gatherings due to COVID-19, now might be the best time to take advantage of online programs. There are many of them for you and your business. Be sure to check out LinkedIn groups and even Twitter for regular discussions on industry topics. Offline, you can also frequent various hangout spots where people in your field often gather. You might be able to connect with industry leaders, recruit talented employees, and build meaningful relationships.
3. Keep in touch
Ensure that you regularly keep in touch with all your connections, and you can build a list that will keep you informed. If you have promised to assist them, make sure that you fulfil that promise, so that you come across as credible and competent. You don’t always have to make it too obvious that you’re reaching out to grow your business. As mentioned, networking isn’t only about you, so try your best to keep in touch just for the sake of it.
4. Get interactive and social
As a business, you need to let your presence be known online and offline. It's easier to build your network online, as it affords you the chance to connect with people worldwide. Therefore, you must understand how social media works and how it will help your brand. Your business's website is an excellent place to interact with your network, from customers to industry partners. You can even interact with your clients through live video chats that will enhance their satisfaction, and increase their chances of referring your service to others. Take the time to research more details on how to set it up.
It's good to establish a link between your business goals and how networking can achieve them. Hopefully, this article has given you an idea of leveraging your current and potential contacts for your business's growth.
