How many digital marketing tools do you know and use? The answer that most marketers give is not enough. There is always a new tool that could transform the way you work. But it’s time to change your mindset. While new tools are designed and built every day, it’s your ability to work effectively with what is available that can make a great deal of difference. If you think you’re doing your very best with marketing tools, here are some new ideas that will blow your mind.

When you run a small business, there’s one factor that continually dominates your mind, and that factor is money. The truth is that while you are highly passionate about your business and its future, there is always one factor at the back of your mind - money. Why is this? It’s simple really: your business cannot run effectively without the right funds, which means if you can’t monetise your venture, the chances are that it will fail.

Running a business is no easy task, and when you’re running one from home there are a lot of mistakes that can be made, especially if you’re just starting out on your entrepreneurial journey. However, the problem here is that if you’re not aware that there’s a mistake you’re making, then how are you supposed to rectify the problem? Luckily, we’ve compiled a list of the most common mistakes made within home businesses, so take a look and see if there’s any changes that you could be making to your home business.

Search engine optimisation is something that every entrepreneur should have an understanding of in the current day and age. SEO is not going to go anywhere. Whether or not you outsource your online marketing efforts, it still helps to have a basic understanding so you can make sure the company that is working for you is doing what is required to get your website to the top of the result pages.

As a business owner, there are so many different matters and issues that you need to contend with. One mistake could see your business facing issues in terms of your reputation and your financial standing. Of course, the greatest risks are those of a legal nature. The last thing you need is for your company to be engaged in a court battle. With that being said, read on to discover more about some of the most common legal risks that can impact your business.

There is a lot of information out there on how to run a digital marketing campaign successfully, so much, in fact, that it can be quite confusing to work out which parts apply to your particular business and which don't. Luckily, three main things will always bring you success when it comes to your digital marketing campaign.

Everyone wants to perform to the best of their ability in their chosen profession, and to realise their potential to the greatest possible degree. The problem is that a large number of us have trouble being sufficiently assertive in the workplace.