Social media feels to advertisers what the New World felt like to Christopher Columbus: it’s new, unexpected, and they’re still figuring out how to benefit from it.

As with any voyage of discovery, though, there are some pioneers who seem to fundamentally “get it.” They know how to play the game, and they’re making a killing while run-of-the-mill brands continue using old-school methods.

Are you thinking about how you can improve your business for your customers? If so, then you need to think about their fears and how you should address them the right way. Customers and clients will always have fears when buying from a business. By addressing these head on you can take away a roadblock that could be stopping them buying from your company.

More and more businesses are choosing to allow their employees to work from home. Whether this is a response to the world situation, whether it’s a way to cut costs, or whether it’s because it will make your employees happier and, therefore, more productive, the reasons will always be your own. However, whatever the reason behind this decision, it’s crucial that you can manage your remote workers and ensure that everything is running smoothly within your business. This is not as easy as when everyone is in the office and you can oversee what is happening with a glance, so some extra measures will need to be put in place. Read on to find out what some of your options are.

Maintaining a strong brand image is a priority shared by all business owners, especially in the current circumstances. After all, if your company fails to make a strong first impression, it will struggle to gain interest and conversions.

If your business has suffered setbacks in recent months, you are not alone. The global pandemic has impacted all of our lives, causing most companies to rethink their way of working and accept reduced revenue.

The right imagery plays a significant role in the success of businesses around the world. In a highly visual society - the average person’s screen time is three-hours-and-twenty-three minutes - it’s essential that your brand stands out for the sake of your marketing effort. Without professional photography, you’re bound to fall behind.

Do you find that you constantly miss out on gaining new customers with your business? Perhaps, the levels of traffic to your website are high but you’re not seeing the right number of conversions. If that’s the case, we guarantee it’s because your potential customers weren’t impressed by what they say when they walked into your shop or clicked on your website. The good news is that there are simple ways to change this and fix the problems that you’re facing. Let’s take a look at some of the best possibilities here.