In today’s era of plagues, running a business remotely is a priority. We’ve been unlucky that COVID-19 has come along and disrupted the economy. But at the same time, we’re living through the only era in human history where running a commercial enterprise remotely is a real possibility.

Networking can be a nerve-wracking experience. You might be asking yourself, "What's in it for me?" But while meeting new people and initiating conversations with strangers can be daunting, it is especially crucial for your business's growth.

Are you thinking about running a DIY business marketing campaign? Here are some of the key factors that you should consider.

Your brand’s unique personality is what makes your business stand out. It’s important to try to reflect this through as many mediums as possible. The key is consistency across different platforms, and emails shouldn’t be an exception. For your email marketing campaign to be successful, you’ll need eye-catching branding in your content. This is more than just your logo, it also refers to the tone of voice, your brand’s story, and clever links to your website. Here are five ways to show your brand personality in emails.

When thinking of a business idea, it's important to consider something that will meet the need of the masses. And as people will always need somewhere to lay their heads if they're on a holiday or a business trip, it might be that you consider running your own bed and breakfast business.

You’ve got employees to look after; you may have a small business, but it’s key to ensure you’re doing your best to turn them in the right direction, and ensure you’re all working towards a common goal. You’re the boss, after all, and you need to be good at that.

One of the main things every small business owner would (or should) seek to do is to reduce costs. In order to be able to successfully build the business you love, you need to know what kind of expenses are necessary, and what kind of costs are avoidable. Reducing unnecessary costs and making decisions that will cost you less money long-term should not take a lot of time or effort. It is only a matter of making smart choices and putting your money in the right places. So, in this article, we will take a look at some smart ways to reduce small business costs.