This is a consideration that, thus far, countless marketing drives have failed to take into account, meaning that the alienation of audiences, and the lost conversions that can cause, have too often stood in the way of progress. Now, though, as increasing big data makes it far easier to understand what people want on a granular level, diversification of even targeted marketing is essential, and we’ve got a few pointers that could help your team bring it within much easier reach.

Social media can be one of the most difficult components of your business to manage due to the fact that it’s always changing. Trends don’t stay around for very long and it’s tough to capitalize if you’re not constantly monitoring your social media. This can make running your social media accounts really difficult and it typically requires a dedicated employee to manage multiple platforms.

Leadership is about so much more than words; it’s about actions, and any good boss out there knows that. The way that you speak to your staff should be polite and courteous, but the way you respond to queries for remote work and extended time off will help you to show that you are a better boss than most.

65% of small businesses fail within ten years of opening their doors - whether this is the result of changes in consumer behaviour or a weak business model. Often, failure results from poor planning, wherein the business owner is too consumed with current problems or tasks to consider how their company will fare over time.

There is a common misconception that to rank locally in search engine results, all you need to do is add your location to your keywords within your content. However, this is very far from the truth and a great deal of background work and research needs to be undertaken if your business is to rank highly in local searches.

As a business owner, you aim to make profits. However, it can be impossible to earn anything if no one is aware that your business exists. That is why increasing the visibility of your business is vital for the success of your venture. You must work hard to generate leads and stand out from your competitors while converting your followers into customers.

Since making the transition between working at work premises and working at home, many people have battled with feelings of loneliness and isolation as a result.