Social media is a great way to build relationships with your customers, let them know about your products and create sales. It can also be a massive time waste and frustrating if you don’t get it right!
This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!
But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.
Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
This blog post was supposed to be a gorgeously created you tube tutorial about how to add social media profile tabs to your Facebook business page.
In fact, I’ve spent all afternoon creating this for you, not without many frustrations I might add and I’m not quite there yet…which led me to the thought of how wonderful and downright frustrating the internet and computers can be!