Work smarter
Your own personal brand is just as important as your business, especially today when consumers are responsive to it. In an article by business writer Haley Hoffman Smith, it’s revealed that consumers are 82% more likely to trust a company whose CEO is active on social media. Building a proper online presence as an entrepreneur builds your relationship with your followers, which could only bode well for your business.
If you run a business, you have a personal brand. More than ever people want to know the face behind the brand. We want to know what what they stand for and the kind of person they are.
And where branding (in the simplest form a hot iron on a sheep backside) has been around for centuries, the rise of the personal brand has exploded due to social media and the rising numbers of solo entrepreneurs.
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
