Work smarter
Your own personal brand is just as important as your business, especially today when consumers are responsive to it. In an article by business writer Haley Hoffman Smith, it’s revealed that consumers are 82% more likely to trust a company whose CEO is active on social media. Building a proper online presence as an entrepreneur builds your relationship with your followers, which could only bode well for your business.
If you run a business, you have a personal brand. More than ever people want to know the face behind the brand. We want to know what what they stand for and the kind of person they are.
And where branding (in the simplest form a hot iron on a sheep backside) has been around for centuries, the rise of the personal brand has exploded due to social media and the rising numbers of solo entrepreneurs.
I’m off to Edinburgh this weekend to run a workshop on Facebook and how best to use it, and while I was writing this new workshop specific to the client it occurred to me I could do this stuff in my sleep, so why don’t I share it with you.
Here are the basics you need to create your own social media strategy!
People buy from people, but it can be hard to develop your brand and create a unique personality on line.
Whether you’re new to business, refreshing or re-branding these tips should help you on your way to develop your digital story, create your unique brand and give your business the personality and the edge it needs to get more customers.
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
