Do you find that you constantly miss out on gaining new customers with your business? Perhaps, the levels of traffic to your website are high but you’re not seeing the right number of conversions. If that’s the case, we guarantee it’s because your potential customers weren’t impressed by what they say when they walked into your shop or clicked on your website. The good news is that there are simple ways to change this and fix the problems that you’re facing. Let’s take a look at some of the best possibilities here.

In today’s era of plagues, running a business remotely is a priority. We’ve been unlucky that COVID-19 has come along and disrupted the economy. But at the same time, we’re living through the only era in human history where running a commercial enterprise remotely is a real possibility.

Networking can be a nerve-wracking experience. You might be asking yourself, "What's in it for me?" But while meeting new people and initiating conversations with strangers can be daunting, it is especially crucial for your business's growth.

Are you thinking about running a DIY business marketing campaign? Here are some of the key factors that you should consider.

Your brand’s unique personality is what makes your business stand out. It’s important to try to reflect this through as many mediums as possible. The key is consistency across different platforms, and emails shouldn’t be an exception. For your email marketing campaign to be successful, you’ll need eye-catching branding in your content. This is more than just your logo, it also refers to the tone of voice, your brand’s story, and clever links to your website. Here are five ways to show your brand personality in emails.

When thinking of a business idea, it's important to consider something that will meet the need of the masses. And as people will always need somewhere to lay their heads if they're on a holiday or a business trip, it might be that you consider running your own bed and breakfast business.

You’ve got employees to look after; you may have a small business, but it’s key to ensure you’re doing your best to turn them in the right direction, and ensure you’re all working towards a common goal. You’re the boss, after all, and you need to be good at that.