Web development

10 ways to make your website work for you!

10 ways to make your website work for you!

Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?

I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!

Learn how to love your website

Learn how to love your website

First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website.  Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.

However, your website is your shop window to the online world.