I wanted to discuss some thoughts have been rolling around in my head recently. I wondered if you've been noticing a similar thing?
Twitter is indeed a noisy place. There’s lots of people talking in 140 characters, sharing news, articles they’ve found, selling their products, talking about celebrities and the odd cat picture.
So how do you as a small business owner get heard above all the noise and get your content seen and shared by your ideal customers and the press?
So, I talk a lot about how to use social media and how to build relationships both on line and off. But what about making a sale? That can sometimes seem a much harder prospect. How can we turn all the chat and conversation and good feeling on social media to cold hard sales? After all, we are all in business to make money. At the very least we need to pay the bills and hopefully drive a nice car, buy a lovely house and go on exotic holidays. So how do we make sales?
First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website. Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.
However, your website is your shop window to the online world.
Now we all know businesses should be on social media these days. If you aren’t there exciting your future customers, your competition will be. But how can you work smarter with social media so that it gives you better results and saves you time?
This is the number one question my clients want answered! And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!