Work smarter
My first tip as to how to make the most of Facebook ads and Instagram ads is to get the Pixel code on your website. The Pixel code is a free piece of code from Facebook that measures and captures the data of people who go on your website, so that you can market to people who you know are already interested in you.
Twitter is indeed a noisy place. There’s lots of people talking in 140 characters, sharing news, articles they’ve found, selling their products, talking about celebrities and the odd cat picture.
So how do you as a small business owner get heard above all the noise and get your content seen and shared by your ideal customers and the press?
If you are running your own business and your target market is on Facebook (and that’s pretty much everyone) then at some point you might want to learn how to tame the Facebook beast.
And it can be a beast, so I thought the topic of this blog could be about Facebook, warts and all and have a really, good long look at this platform that is ubiquitous in all of our lives.
Twitter is a fantastic social media platform for building relationships and reaching lots of people. It’s fast and furious and content is king.
But it’s not much use if you don’t have an audience. And while platforms like Facebook and Instagram can take a while to build an audience, twitter can be fast.
So you've got your customers to leave your glowing reviews, you've added your services, and your posting good quality content regularly...
But did you know that you can also add links to your other social media profiles? So your audience who already knows and loves you can go follow you on your other social media channels, getting more access to you and your amazing content!
This blog post was supposed to be a gorgeously created you tube tutorial about how to add social media profile tabs to your Facebook business page.
In fact, I’ve spent all afternoon creating this for you, not without many frustrations I might add and I’m not quite there yet…which led me to the thought of how wonderful and downright frustrating the internet and computers can be!
Blimey, being an entrepreneur is busy! I connected with a new business woman, and once I’d told her all the things I did, running my own business, marketing for other business, First Tuesday, Blue Stockings, Nottingham Soup and being a mummy, she had no idea how I managed to fit it all in!
Sometimes I’m not so sure either. But I know I wouldn’t be half as happy as debbiedooodah if I didn’t have all the side projects going that help me support the business community in Nottingham!
So how do I all manage it?
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
