Showing up regularly and consistently with your social media is important, it helps with that all know, like, trust factor that people need before they buy from you. However I see people tie themselves up in knots over this, so I’m hoping this will help!
Going live on social media is a scary prospect for most people. You are at your most vulnerable point, talking straight to the camera, beaming across the internet.
We all know that live can go wrong even for the most experienced presenters. There are been 2 boob out scenarios on live tv that I can think of Janet Jackson on the Super Bowl and our very own Judy Finnigan from Good Morning Britain.
I had a fabulous Facebook review pop-up today that made me think how can you make the most of your customers testimonials?
This is what Rob Moore said:
Debbie has been my mentor for the past 7 months while I've been growing my business Cookie - I can't recommend her enough! She has given me so many useful tips and tricks to grow my business on social media as well as being completely honest with me if I'm just doing something wrong. One of the points being that it's fine to stop working sometimes! Her advice and support has not only made me a happier person in myself but has resulted in a quadruple in turnover since we first started working together. What more could you ask for! An absolute pleasure working with her!
Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?
I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!
So we all know that writing blog are a good idea for our business.
They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.
And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.
Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.
If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’
So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
I’ve been doing some testing of Instagram stories for you over the past week and a half to see what effect it has on my followers and reach.
I was told that if I created at least 10 Instagram stories a day I would see a massive difference in my stats. So never one to shy away from a challenge, I went for it!
Twitter is indeed a noisy place. There’s lots of people talking in 140 characters, sharing news, articles they’ve found, selling their products, talking about celebrities and the odd cat picture.
So how do you as a small business owner get heard above all the noise and get your content seen and shared by your ideal customers and the press?
If you are running your own business and your target market is on Facebook (and that’s pretty much everyone) then at some point you might want to learn how to tame the Facebook beast.
And it can be a beast, so I thought the topic of this blog could be about Facebook, warts and all and have a really, good long look at this platform that is ubiquitous in all of our lives.