Work smarter
SEO or search engine optimisation is essentially you optimising your website so that you can get found on search engines. Google being the biggest by far.
More and more people are using google to search for businesses like yours, so how can you ensure that your website gets found.
Here are a few of the basic things you can do to get found!
Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?
I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!
First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website. Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.
However, your website is your shop window to the online world.
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
