If you’ve been following me for a while you’ll notice that I talk about the Ideal Customer quite a lot! It’s one of the first things I get a client to do (after mapping out their why and their USP) in the Clarity & Confidence programme.
People buy from people, but it can be hard to develop your brand and create a unique personality on line.
Whether you’re new to business, refreshing or re-branding these tips should help you on your way to develop your digital story, create your unique brand and give your business the personality and the edge it needs to get more customers.
We all get it sometimes, even the best of us. Looking over the garden wall, seeing what they’ve got, wishing you had as much energy, style, charisma, clients, twitter followers, knowledge & anything else they’ve got that you want more of.
It can be tiring constantly wishing you had more of everything. Also down right depressing! We all want more, of everything, all the time!