Social media is a great way to build relationships with your customers, let them know about your products and create sales. It can also be a massive time waste and frustrating if you don’t get it right!
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
The word hustle is a little tarnished these days. The hashtag #hustlehard has been used 2,308, 093 times and counting on Instagram. And it’s filled with pictures of men, with a black and white feel, with slogans like ‘You can’t have a million dollar dream with a minimum-wage work ethic’ or ‘If you’re not gaining knowledge, connections or money, you’re wasting your time’.
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
My beloved Great nan Ruby once told me that you never stop learning no matter how old you are. To me, she seemed very old, and that idea amazed me.
I thought we went to school, college and maybe university, and then phew stopped. ‘That’s it I’ve stopped learning’, on with the real business of being alive.
I never knew that the real business of being alive was learning and ostensibly growing.
So you've got your customers to leave your glowing reviews, you've added your services, and your posting good quality content regularly...
But did you know that you can also add links to your other social media profiles? So your audience who already knows and loves you can go follow you on your other social media channels, getting more access to you and your amazing content!
Firstly I want to apologise for my tardiness! When I started blogging on a weekly basis I was so keen to be consistent and produce something of value to help you grow your business every week. After all that is what I advise my clients to do!
Consistency builds trust - and the golden rule of marketing is that your customers need to know, like and trust you before they'll buy your products. Flighty inconsistent behaviour can lead to your potential customer wondering if you really are the expert, if you really do value their support, if you are the business for them.
Beginnings of years, the start of the new school term and Easter are all opportunities to take time out to reflect on our businesses. On how far we have come and where we want to go.
In our fast paced lifestyles, it can be hard to carve out just half an hour, let alone a day to give ourselves space and time to really get to the bare bones of our businesses and where we want to be.
If you’re feeling in a reflective mood, and I am now, then there are some tips below to help you take stock and congratulate yourself on how far you’ve come.